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Greenwood Leflore Hospital Elevates Patient Care with Advanced EEG Solutions

Greenwood, Mississippi, February 15, 2023 –

Greenwood Leflore Hospital in Greenwood, MS has recently upgraded its EEG capabilities with the implementation of a modern solution. The hospital, which has always prioritized offering in-house EEG tests for its patients, has adopted a technology that allows for a faster and more efficient EEG experience.

Patients can now benefit from a shorter setup time and a more convenient testing process, without the need for skin prep or gel. The new technology has received positive feedback from patients, who appreciate the faster scheduling, the lack of need for post-test hair washing and simplified testing process.

“The new EEG solution has been a valuable addition to our hospital,” says Steven Robinson, Director of Cardiopulmonary Care at Greenwood Leflore Hospital. “It offers a more efficient and patient-friendly approach to EEGs, while also providing high-quality results.”

“We are proud to support the improvements to patient care at Greenwood Leflore Hospital through the implementation of our EEG solution,” says Florian Strelzyk, Chief Sales Officer at Zeto, Inc. “Providing on-site testing is a crucial aspect of quality patient care and we are pleased to be able to contribute to this.”

The hospital’s ability to perform routine and urgent EEGs at a moment’s notice has also been improved, allowing for better patient care and a more streamlined experience. The EEG headset simplifies the testing process for both patients and healthcare providers.

In conclusion, Greenwood Leflore Hospital’s upgrade to its EEG capabilities has made EEG testing a quick and comfortable experience for patients, further enhancing the hospital’s commitment to providing top-notch care.

About Greenwood Leflore hospital:
Greenwood Leflore Hospital is a publicly-owned healthcare organization. The Hospital was established in 1906 by the King’s Daughters’ Society with the help of the City of Greenwood and Leflore County.
Website
http://www.glh.org

Source:
https://www.einpresswire.com/article/617160083/greenwood-leflore-hospital-elevates-patient-care-with-advanced-eeg-solutions

EEG Brain Monitoring Market Grows with Increased Demand for User-Friendly Products

Zeto’s CEO, Aswin Gunasekar, recently sat down with Scott Pantel from LSI – Life Science Intelligence™ to discuss the future of brain monitoring and how Zeto is addressing unmet needs in neurology. Aswin highlighted Zeto’s work in transforming clinical EEG for patients around the world.

Key points from the interview include:

About EEG market

The screening/routine EEG market in the US is quite large, with an estimated 5-6 million procedures performed annually in the office EEG space alone. The market for Epilepsy Monitoring Units (EMU) is also significant, and there is also a separate market for sleep disorder EEGs. Overall, the EEG brain monitoring market is large and growing, as it is being used for a wider range of neurological conditions, and the demand for products that make EEG acquisition and interpretation easier is increasing.

About Zeto ecosystem

We are building a comprehensive ecosystem that includes not just hardware but also cloud-based software capable of handling thousands of simultaneous uploads and downloads globally. Additionally, we envision opening our infrastructure to other experts in the field to develop specialized applications for conditions such as stroke rehabilitation, autism, and Alzheimer’s detection. This also allows us to integrate other EEG service provider applications for the existing market. This ecosystem was built from scratch with a long-term vision in mind, and it has proven to be successful for us.

Regarding the potential for a future partnership with a major technology company

We collect a lot of brainwave data, which is time-based and contains a lot of valuable information. This data can be anonymized and used for machine learning and AI. Tech companies like IBM, Verly, or Qualcomm are interested in this type of data and may be interested in acquiring a company like ours to extract value from our large patient database across various indications. It’s a long shot, but the potential is there.

Aswin will also be a speaker at the LSI USA ’23 Emerging Medtech Summit in March 2023.

Zeto Implements Encevis’ Seizure Detection and Trending Algorithms

The only zero-prep, full-montage, rapid EEG solution for clinical use now offers near real-time notification of ongoing seizures by using reliable FDA cleared seizure detection software

Santa Clara, California, December 1, 2022 –

Zeto, Inc., an innovative EEG brain monitoring company, announced today the integration of FDA cleared seizure detection and trending algorithms developed by encevis, now available as part of the Zeto EEG platform. Encevis is powered by the AIT Austrian Institute of Technology, a renowned research and technology organization in Europe, and their EEG analysis software is widely utilized and peer reviewed by physicians across the world.

These new tools will help Zeto’s customers speed up EEG reviews. The trending module graphically reports several hours of EEG into a simple display to allow rapid assessment of brain states. The seizure detection component offers high sensitivity with low false alarm rates, matching and in parts surpassing industry benchmarks. Proven by three independent clinical publications, and harvesting the power of AI and deep learning, the software provides a detailed overview of seizures and suspicious EEG activity.

“According to current studies, 18% of critically ill patients with serious brain diseases suffer from unrecognized non-convulsive epileptic seizures, frequently leading to neurological disabilities. The joint efforts of Zeto and encevis will make EEG faster to read by automatically detecting and orienting the reader to abnormalities. Seizures will be automatically detected and marked in the EEG for review. Near real-time detection notifies medical staff about patients with ongoing clinical seizures,” said Dr. Tilmann Kluge, head of Medical Signal Analysis of AIT.

“We are excited to integrate encevis’ seizure detection and trending tools into our platform. Collaborative projects such as this ensure a seamless user experience and enable healthcare providers to offer the best care to their patients at an affordable price,” said Florian Strelzyk, Chief Sales Officer at Zeto.

Zeto EEG analysis features will continue to evolve as more third party integrations become available. Zeto is committed to driving innovation in brain monitoring by opening its platform to strategic projects and partnerships that empower health care providers to diagnose their patients rapidly and more effectively. 

Encevis’ Seizure Detection & Trending Algorithms

About Zeto

Zeto, Inc. is an award-winning, privately held medical technology company located in Santa Clara, California, that is focused on transforming the way electroencephalography (EEG) is performed at hospitals and clinics. Zeto’s revolutionary FDA-cleared EEG headset and cloud platform bring the traditional EEG procedure to the 21st century.

To learn more about Zeto’s products, including the remote EEG monitoring, please visit: https://zeto-inc.com/ or email us at info@zetoinc.com.

About encevis

encevis is a part of the AIT Austrian Institute of Technology, Austria’s largest non-university research institute, is among the European research institutes a specialist in the key infrastructure issues of the future.

Learn more: https://www.encevis.com/

Zeto and Next Gen Neuro Partner for Remote EEG Monitoring

Providing this end-to-end solution will make EEGs accessible to any healthcare facility in the US

SANTA CLARA, Calif., August 29, 2022 (Newswire.com) – Zeto, Inc., a medical technology company, has announced its partnership with Next Gen Neuro, a continuous and routine EEG monitoring company, to provide remote EEG monitoring services.

Next Gen Neuro (NGN) will serve Zeto customers with real-time EEG monitoring within 30 minutes of a request via the Zeto software. Their registered EEG technologists (R.EEG.T) would then remotely view the EEG and patient video and make annotations. More importantly, they will promptly notify care providers of important clinical events.

“We can help improve patient outcomes by reducing delays in EEG care and allowing for patients to receive care in place, when and where they need it. We are eager to embrace new technologies such as Zeto and develop innovative workflows that will allow us to accomplish these goals while providing the highest quality EEG and cEEG services,” said Leisha Osburn, CEO of NGN. 

“Our new service will make an end-to-end solution for EEG monitoring accessible to any health care facility in the US, from our easy-to-use device to continuous technologist monitoring to timely physician reading, all via our secure cloud, enabling timely, high-quality care for patients. Zeto continues its progress towards serving the growing unmet need of EEG brain monitoring. We are excited to partner with NGN, which provides cutting-edge remote Neurodiagnostic services without boundaries,” said Aswin Gunasekar, CEO of Zeto, Inc.

Zeto also offers remote EEG reading service to its customers and the monitoring service would serve as an ideal complement to customers. Continuous or intermittently monitored EEGs are also eligible for higher reimbursements by payers. 

To learn more on how this new service will work and how it can benefit the patients in hospitals and physician practice settings, read the interview excerpt with Next Gen Neuro Co-founders, CEO Leisha Osburn, and COO Amanda Ritchey.

About Zeto, Inc.

Zeto, Inc. is an award-winning, privately held medical technology company located in Santa Clara, CA, that is focused on transforming the way electroencephalography (EEG) is performed at hospitals and clinics. Zeto’s revolutionary FDA-cleared EEG headset and cloud platform bring the traditional EEG procedure to the 21st century. The company plans to leverage its hardware and software technology to improve noninvasive monitoring of the brain’s electrical activity and achieve better outcomes for neurological conditions such as epilepsy, sleep disorders, autism, stroke and concussion.

To learn more about Zeto’s products including the remote EEG monitoring, please visit: https://zeto-inc.com or email us at info@zetoinc.com.

About Next Gen Neuro

Next Gen Neuro (NGN) is a veteran and women-owned organization inspired and determined to make a difference in the field of Neurodiagnostics. NGN’s goal is to be your partner of choice in providing cutting-edge remote Neurodiagnostic services without boundaries. NGN strives to provide flexible, up-to-date Neurodiagnostic Solutions.

To learn more about Next Gen Neuro services, please visit www.teamngn.com

Source: Zeto and Next Gen Neuro Partner for Remote EEG Monitoring | Newswire

Next Gen Neuro’s Leisha Osburn Knows Remote EEG Monitoring Saves Lives

On August 3rd, Zeto announced the launch of its new remote routine and continuous EEG monitoring services. To provide this service, we partnered with Next Gen Neuro LLC .

We asked Next Gen Neuro Co-founders CEO Leisha Osburn and COO Amanda Ritchey, innovative leaders in the neurodiagnostic industry, about this new service and how it would benefit patients in hospital and clinic settings.

What is your mission and how can your services improve patient outcomes?

Our mission is to be the Next Generation EEG-focused Neurodiagnostic service provider for our partners and their patients, helping them navigate this ever-changing field. We believe we can help improve patient outcomes by reducing delays in EEG care and allowing the opportunity for patients to receive care “in place, when and where they need it.”

We are eager to embrace new technologies and develop innovative workflows that will allow us to accomplish these goals while providing the highest quality EEG and cEEG services.

Why did you decide to start offering remote EEG monitoring?

Leisha Osburn: Around 2007, my team in the Neurophysiology Department at IU Health Methodist hospital became involved in the care of a man in his early 40s who was in status epilepticus. We began EEG monitoring and treatment aimed at stopping the seizures with high doses of medications that placed him in a medically induced coma. The medications had to be kept at just the right levels—enough to suppress the seizures, but not too suppressed — through continuous recording of the EEG. 

At that time, the technology involved in continuously recording long periods of EEG and video data was not very evolved. The concept of having EEG technologists available to continuously monitor the recordings of patients in the ICU like this had never been applied. We would leave the machine on to record at the bedside overnight and the nurses and physicians would check intermittently to see if the brainwaves were still relatively suppressed or if the patient had again begun to have seizures. Then, about halfway through some nights, the storage capacity on the EEG machine would fill up and they would lose the best tool in caring for the patient. 

Unfortunately, this patient passed away after several weeks in the ICU. It motivated all of us to look for better tools and methods for EEG monitoring in the future.

In 2008, I pushed to gain approval for the first ICU continuous EEG program in the country that would have registered EEG technologists (R.EEG.Ts) watching the brainwaves continuously, in real-time. We launched this program successfully and because of the significant impact it had on the care of ICU patients at Methodist hospital, we soon expanded this service to Riley Children’s hospital and Indiana University hospital. It wasn’t long after, that we began providing the service remotely for other IU Health hospitals.

In 2013, I left IU Health and the idea of expanding these remote monitoring services led me to meet our COO, Amanda Ritchey in 2014. Together, with the help of a great team, we built this service successfully for another company, and left at the end of 2019 to create Next Gen Neuro, with the goal of focusing on partnerships with hospitals and other healthcare providers to provide this service with patient care and quality first, above all else.

You recently partnered with Zeto to provide remote EEG monitoring services to Zeto’s customers. Could you describe how this service works?

When Zeto customers need real-time EEG monitoring coverage from Next Gen Neuro they can notify us two ways. If the patient is already set up for the EEG using the Zeto headset, the Zeto customer will click on a service request button in the Zeto software that notifies our monitoring team immediately and monitoring can start in 30 minutes or less. Alternatively, monitoring services can be requested via email at least 30 minutes before the EEG is set to begin. In this case, monitoring will start immediately when the setup is complete.

Then, continuously, in real time, an R.EEG.T remotely views the EEG and patient video, making annotations hourly, and more often as appropriate.  Most importantly, they also rapidly notify care providers of relevant EEG and clinical events, per pre-established, customer directed protocols, as they occur. EEG annotations and logs of all significant events are available immediately at study completion. Technical summary reports inclusive of a descriptive analysis of the EEG are available within 2 hours of study completion.

Will the service actually be available in real time on demand, within 30 minutes, 24/7/365?

Yes, we have R.EEG.Ts scheduled around the clock and multiple layers of redundancy built in to assure this. In addition to the technologists who are pre-scheduled to provide monitoring, we also have shift coordinators available and ready to assist within 5 minutes of add-on requests, monitoring technologists on-call, and a clinical administrator on-call, all of whom are available within 30 minutes.

Will EEG monitoring be done only by registered EEG technologists?

Yes, to be eligible for a position with Next Gen Neuro all candidates must at a minimum, have their R.EEG.T, at least 3 years of ICU and/or epilepsy monitoring unit (EMU) experience (including experience with neonatal, pediatric and adult EEG), and they must commit to obtain their CLTM certification within 2 years of hire if they do not already have this higher-level credential. They must also pass an oral competency and skills assessment as a part of the initial interview process.

Is it possible for healthcare providers to combine their own EEG services with this remote EEG monitoring service? For example, how would this work if one of Zeto’s customers wants to use their own EEG technologists only during certain hours and order remote EEG monitoring from you at times when their EEG specialists are not available.

Yes, in fact this is very common. Many of our customers have their own EEG staff to monitor during the day and only need coverage overnight and on weekends. In the example you gave, we would work with the Zeto customer during the implementation planning process to determine what times, each day, we would receive and hand off EEG patients to and from the facility.

You work with many healthcare providers. What is the most popular use case and what are the biggest benefits of remote EEG services for healthcare providers? 

Generally, there are two common scenarios.

We are contacted by hospitals or physician offices to provide on-site EEG technologists after they have been unsuccessful at this due to the ongoing significant staffing shortages in our field.

Our most popular hospital use case is to provide supplemental/as-needed remote and hybrid on-site/remote coverage of cEEGs and Stat EEGs, primarily overnights and weekends. We believe the biggest benefit of remote EEG services for healthcare providers comes when there are no onsite EEG staff available to set up and perform EEGs and cEEG monitoring. That’s where we provide credentialed, highly qualified technologists, available remotely, in real-time, to perform these services and sound the alarm on any critical events or findings during the EEG.

The ASET Annual Meeting just finished! What are your career recommendations for EEG technologists?

Be a sponge and learn as much as you can. Get involved with ASET and ABRET. Seek formal and informal mentors who can encourage and support your growth in this wonderful profession. There are many areas of focus in Neurodiagnostics, both current and on the horizon. Explore them all and find your passion!

Zeto Now Offers Remote Routine and Continuous EEG Monitoring Service to Its Customers for an Hourly Flat Rate

This service is available in real time upon request with a 30-minute notice 24/7/365.

SANTA CLARA, Calif., August 3, 2022 (Newswire.com) – Zeto, Inc., announced today that it now offers remote routine or continuous electroencephalography (EEG) monitoring services to its customers. At a fixed hourly rate, an accredited monitoring service provides real-time remote video EEG monitoring by registered EEG technologists (R.EEG.T) when such personnel are unavailable on-site. This service is available in real time upon request with a 30-minute notice 24/7/365, at no extra charge during nights, weekends, or holidays. 

Driven by the shortage of in-house monitoring capability, this additional service has become increasingly relevant to hospitals and clinics alike to meet the need for timely, high-quality patient care. Zeto is committed to opening its EEG cloud platform for such services as remote work by medical personnel is gaining adoption.

How it works: When Zeto customers need EEG specialists, they simply click on a service request button in the Zeto software, which notifies the monitoring service immediately, and monitoring starts within 30 minutes. By choice, this service can be requested in advance. In real time, an R.EEG.T remotely views the EEG and patient video, making annotations and notifying care providers when needed.

At an affordable hourly flat rate, providers now have the choice to use this simple and quick remote service. Alternatively, providers can use the Zeto Cloud to have their own EEG technologists monitor and annotate from afar. These options are crucial steps that ensure patient needs can be met with minimal delay while complying with standard practices and documentation requirements.

“We believe this service will be beneficial for everyone, including hospitals that would not be limited by the shortage of EEG professionals and can take care of their patients as fast as needed. Patients can have an EEG recorded, monitored, and reviewed for escalation of critical findings within minutes after the doctor orders it, and registered EEG technologists across the U.S. can apply their skills, even if they are not on-site 24/7/365,” said Florian Strelzyk, Chief Sales Officer at Zeto.

In May, Zeto began offering a remote EEG physician reading service to its customers. This was made possible through a partnership with a physician-led organization dedicated to providing expert, high-quality telemedicine-assisted EEG interpretation to hospitals and outpatient settings, regardless of geographic location.

About Zeto

Zeto, Inc. is an award-winning, privately held medical technology company located in Santa Clara, California, that is focused on transforming the way electroencephalography (EEG) is performed at hospitals and clinics. Zeto’s revolutionary FDA-cleared EEG headset and cloud platform bring the traditional EEG procedure to the 21st century.

To learn more about Zeto’s products, including the remote EEG monitoring, please visit: https://zeto-inc.com/ or email us at info@zetoinc.com.

Source: https://www.newswire.com/news/zeto-now-offers-remote-routine-and-continuous-eeg-monitoring-service-21786666

Zeto Introduces a Remote EEG Reading Service to Its Customers

SANTA CLARA, Calif., May 26, 2022 (GLOBE NEWSWIRE)  — Zeto, Inc., announced today that the company is now offering its customers a remote electroencephalography (EEG) reading service. This was made possible through a partnership with a physician-led organization dedicated to providing expert, high-quality telehealth-assisted EEG interpretation to hospitals and outpatient settings, regardless of geographic location.

remote eeg services phases

There is a growing need for EEGs to be read in a timely manner, especially in healthcare settings when a neurologist is not on call. “Telehealth-driven technologies, such as Zeto’s EEG cloud platform, are great modern tools that allow EEGs to be interpreted quickly and seamlessly. We are delighted to partner with a board-certified EEG reader group, to cover long-term, acute (“stat”) and routine studies, and help improve patient care. The physician readers use innovative technologies, evidence-based protocols, and medical expertise to help hospitals and clinics start, expand, or improve seizure-related care. We are pleased to offer this service to our customers,” said Florian Strelzyk, Chief Sales Officer at Zeto.

As part of the Zeto Reading Service, a team of remote, certified, and specially trained adult and pediatric epileptologists provide real-time or retrospective EEG interpretation in outpatient settings across all 50 states, the District of Columbia, and Puerto Rico.

Current and new customers can request this service by contacting their Zeto account representative. Via this feature, the user can mark a study for interpretation and the platform notifies the customer-approved reader group to safely and securely read that study. Based on urgency and recording length, users are billed a flat professional reader fee and can receive their results within 24 hours. 

About Zeto

Zeto, Inc. is an award-winning, privately held medical technology company located in Santa Clara, CA, that is focused on transforming the way electroencephalography (EEG) is performed at hospitals and clinics. Zeto’s revolutionary FDA-cleared EEG headset and cloud platform bring the traditional EEG procedure to the 21st century. The company plans to leverage its hardware and software technology to improve noninvasive monitoring of the brain’s electrical activity and achieve better outcomes for neurological conditions such as epilepsy, sleep disorders, autism, stroke and concussion.

To learn more about Zeto’s products including the reading service, please visit: www.zetoinc.com or email us at info@zetoinc.com

Source: https://finance.yahoo.com/news/zeto-introduces-remote-eeg-reading-151600029.html

Zeto to Showcase Technology to Make EEG Brain Monitoring More Accessible for New Providers and in Rural and Underserved Communities at 2022 AAN Annual Meeting

Today, Zeto, Inc. announced its participation in the 2022 American Academy of Neurology Annual Meeting, an event for neurologists and neuroscientists, taking place April 2-7, 2022.

The AAN Annual Meeting strives to promote the highest quality patient-centered neurologic care, assert the value of neurology to policymakers and other major stakeholders, and expand the neurology workforce to meet future needs for patient care.

“We are excited to be back in person for the 2022 AAN Annual Meeting. The past two years put a tremendous burden on many private practices and hospitals. In large parts of the U.S., hiring technologists required to record EEGs has been an everyday challenge due to the pandemic. That makes new providers or providers in rural and traditionally underserved communities struggle to offer crucial EEG tests at their own locations.

“For that very reason, Zeto will showcase our FDA-cleared EEG monitoring technology that enables providers to offer brain monitoring even without traditionally trained EEG technologists. Zeto EEG technology helps save valuable time and resources, while not compromising clinical standards. Neurologists can perform an EEG rapidly, even without an EEG technologist on site. At no upfront costs, and for as low as $65 per patient, providers can record full-montage EEG in under five minutes at the same quality as conventional gel EEG. Included in that per-patient fee are an EEG amplifier, consumables, cloud software with storage, video integration, warranty, training, and a powerful report writing tool. Optional EEG reading services further support clinical decision-making. In the past two years, we saw countless examples of how Zeto technology helped support providers to make EEG more available even under the most challenging circumstances,” said Florian Strelzyk, Chief Sales Officer at Zeto.

According to statistics, one in three patients recovering from Covid-19 may experience neurological or psychological effects from their infections, reflecting a growing consensus that the disease can have lasting effects on the brain.

The AAN Annual Meeting is the largest meeting and exhibition in the world to share common scientific and clinical interests in neurology.

About Zeto

Zeto, Inc. is an award-winning privately held medical technology company located in Santa Clara, CA, focused on transforming the way electroencephalography (EEG) is performed at hospitals and clinics. Zeto’s revolutionary FDA-cleared EEG headset and cloud platform bring the traditional EEG procedure to the 21st century. The company plans to leverage its hardware and software technology to improve noninvasive monitoring of the brain’s electrical activity and achieve better outcomes for neurological conditions such as epilepsy, sleep disorders, autism, stroke and concussion.

To learn more about our products, please visit: www.zetoinc.com or email us at info@zetoinc.com

 

Source: https://www.newswire.com/news/zeto-to-showcase-technology-to-make-eeg-brain-monitoring-more-21675785

Faster & Better EEG Tests with Zeto Health Technology Podcast with Aswin Gunasekar, CEO & Founder, Zeto

For the August installment of the Healthtech Leader of the Month series, we interviewed Aswin Gunasekar, founder and CEO of Zeto. Zeto is a device-driven platform for acquiring, accessing, and interpreting electroencephalograms (EEGs). An EEG is a test used to evaluate electrical activity in the brain.

Zeto Offers a Seamless EEG Experience

Zeto is the first true dry electrode EEG system cleared by the FDA for clinical use. Founder and CEO Aswin Gunasekar breaks down the inefficiencies of traditional EEG.  “If you look at it, the value chain from acquiring the EEG, accessing the data, interpreting the info, and then diagnosing; all these steps were broken,” he says. “The elaborate set up process makes EEG inaccessible. If you need a trained operator, who needs to go through a 10-month certification program just to do this procedure, that’s an instant bottleneck.”
Clinical EEG is arduous: a trained EEG technologist must measure for exact electrode locations, abrade the skin, apply conductive paste, and glue each electrode to the scalp before recording the electrical activity. EEGs are used to diagnose conditions such as brain tumors, inflammation of the brain, seizure disorders including epilepsy, and more.
Zeto’s first product is a wireless, adjustable headset that allows for EEG acquisition with no skin prep or cleanup. Physicians receive live remote viewing of video EEG through the cloud. Zeto’s integrated platform also offers data management and analysis tools for a seamless experience of acquiring EEG, enabling physicians to deliver better neurological care to patients.

Three Lessons Learned

When Aswin Gunasekar worked as an electrical engineer at AMD, designing semiconductor chips, he learned to ask himself: how does the piece that you’re working on fit into the bigger puzzle? “I did a lot of statistical analysis on yield of chips,” he says. “You can get lost in the weeds, or you can put the pieces together and say ‘you can design for this.’”
In the capstone class for his MBA at UT Austin, Aswin formed a team that was eager to solve a pressing issue in healthcare. “My cousin’s story came up. My cousin grew up with epilepsy in the 90s. It took a big toll on his mental and social development, because he was being overdosed on anti-epileptic drugs,” Aswin says. “The drugs are very coarse in nature; they’re not that fine-tuned. His development could have been much better had better tools and care existed back then. We started digging deeper and discovered that EEG is the gold standard for diagnosing conditions like seizures and epilepsy. We instantly knew that it shouldn’t be done the way it’s being done right now, by gluing wires onto the scalp.”
Aswin and the team began developing a headset with soft tip electrodes. “For us, conceptually, I knew there was nothing in science that limited us from doing this. But I knew it would be a journey of constant iterative learning,” he says. Here are a few things Aswin has learned on the way.

Lesson #1: Protect your psychology as a leader.

“Your psychology as a leader is 75% of the ball game. It’s about managing your state, not just about positive thinking. If you are locked in on something that you absolutely need to get done, from a destination standpoint, from a vision standpoint, you will find a way. Never go easy on that,” Aswin says. He recalls how difficult it was as a first-time entrepreneur to find Zeto’s first supporters.
In 2016, Aswin pitched at a Shark Tank competition organized by the Epilepsy Foundation of America, demonstrating Zeto’s prototype on the judges. They won both the People’s Choice and Judge’s Choice awards, raising their first check and confirming that they were on the right path. Aswin cites how important that first inflection point was in boosting their confidence. “Without clarity of thought and managing your psychology as a leader, you’re not going to be able to inspire people to join forces with you,” he says.

Lesson #2: Think big but execute small.

“Think big but execute in small steps. It’s also self-motivating; you can celebrate those wins and it motivates the people in your team and it’ll motivate more people to come in and join you,” Aswin says. One of his big-picture goals for Zeto is to bring more companies onto their platform and to give valuable information about the brain to clinical providers and neuroscientists. He plans to get there with the same strategy he’s used from the start: take it step by step.
“Plan and execute. Take out the biggest risk first. Always keep chopping away at that,” he says. “It doesn’t matter whether it’s a technical issue, a commercial traction issue, it’s the same thing: take that problem, break it down into pieces, understand the biggest risk within that bucket, and knock that down first. And then move to the next one.”

Lesson #3: Hire for grit.

“The ground floor, especially the first hundred people in a company, are so important to how the company lives, breathes, and develops into an organism of its own,” Aswin says. “I’m personally involved with every little hire; it doesn’t matter whether it’s a consultant, or part-time, or full-time; I’ll be involved with the first three hundred people.” Aswin looks for people who not only have the skillset and experience, but for those who demonstrate the “startup spirit;” the ability to persevere, to get knocked down and get back up. “It’s not just resume. It’s not just their experience and their accomplishments, you also need to hire for grit and tenacity,” he says. “You don’t see that just on the resume. We actively try to unearth that.”

Beyond the Business Books: Final Thoughts

One of the ways that Aswin wants to grow as a CEO is by growing overall as a person. “I’ve always learned the most from unconnected sources. I think I’m past the stage where I just go read business books. Those are good too, but I think the world is a little bit more complex than that,” Aswin says. “If we are taking a product and selling it to a customer, we are selling it to a human being who has their own life going on. How are we presenting our product as they go through their lives? That kind of learning will come from a better understanding of the nuances of the world.”

Zeto’s next goal is to expand its product portfolio and make their cloud infrastructure more capable. “Right now, Zeto is extremely useful for short-term EEG, but brain monitoring is a lot bigger,” Aswin says. “We need to make products that will allow people to be monitored for hours or days on end. There is a real need here, and we’re talking about brain monitoring! Once you give people a better platform, they’re going to do wonderful things with it.”

Listen to Aswin’s episode on the Health Technology Podcast.

Source: https://rosenmaninstitute.org/healthtech-leaders/healthtech-leader-of-the-month-aswin-gunasekar-ceo-zeto/